No Sudden Shift to Marketing Mode

Playing the game of subtleties instead.

When you dive into the marketing of your book, it surprisingly becomes fun.

I didn't like it because I didn't spend time on it before. At least, that's what I thought.

In reality it's everything you're already doing. Naturally asking for a review from somebody who seemed to like your book. Mentioning your book on social media when that feels alive.

We don't have to suddenly shift to marketing mode. When we see that everything taking place already is the marketing, it becomes a matter of subtle adjustments.

It can be fun to play the game of subtleties. Incorporating keywords in your book description you would write anyway. Mentioning it when someone asks what you're working on. Letting the book enter conversations where it belongs. Tiny efforts which might not feel like effort at all.

Just like what you're writing about feels alive, sharing it feels alive too. It can feel just as effortless as how the writing took place.

Playing this game is just an extension of the book.

The book wants to find its people. Through you, the book receives small doorways for the right readers to walk through.

When you would view your book as something that could have come from anybody, sharing becomes lighter. You’re doing it for the book rather than for yourself.

Still busy with writing your book, or just playing with that idea? The Art of Unwriting could guide this beautiful unfolding. You can download this book here.