Why Stepping Aside? - 320 words on why it exists
The urgency for stepping aside.
There’s urgency for stepping aside as the individual. Extremely simply put, we live in a world where the potential for systemic change is largely wasted.
The high-impact potential of woven ideas and networks remains largely untapped by the very practitioners capable of creating lasting change.
That’s where stepping aside as the individual comes in. So that ideas move independently of the person or group they traveled through. Insights happen to enter some of us. They shouldn’t stop there but travel far beyond. Meaning, no reliant and restricted relationship between the individual and their insights. Value that travels real-time through woven networks. So we can move like a collective organism, amplifying intended impact by tenfold through making it integral in nature.
What we keep losing.
This amplified exchange of value isn’t the default of today’s society yet. But we’re getting there one woven book and webwork at a time. Each one a lasting artifact that ripples further than its apparent source and provides value without anyone standing in front of it.
Most of the important discussions on regenerative leadership and deep inner work are being lost. The highly valuable thinking often never escapes the room. Transcripts and recordings gather dust. Most insights that could have been carried across time and place reach no one beyond the table.
Our book-shaped contribution.
A book fundamentally changes this dilemma. Because once those discussions get materialized, they turn into accessible sources that keep working without anyone withholding them. Our solutions autonomously find people we might never meet, at moments we cannot predict. A book externalizes value in ways nobody can foresee, because of its portable, lasting and scalable character.
You might also be in it to disrupt the traditional value chain. The one where in-demand knowledge sticks to a few, travels through closed networks, and reaches only those already inside. A book opens that up. It makes the value available to anyone in need of it, without a gatekeeper deciding who gets access. Once again, it’s a matter of stepping aside.
If any of this resonates and you want to be part of it without having to call it a movement (because we have enough of those), feel free to visit steppingaside.com/the-unwriting-cafe. We meet every Tuesday at 16.00 CET via Zoom.