Writing Has the Potential to Destroy Your Business
If your writing is honest, it might not protect what you built.
Writing isn't always productive. It doesn’t always clarify your message, or sharpen your niche, or warm your audience.
Sometimes it unravels the whole thing.
You sit down to write about what you offer, and suddenly you're not sure why you offer it. You try to tell your story, and realize you don’t believe it anymore. You write an honest paragraph and it makes your entire sales page feel like a costume.
This isn’t a glitch. It’s what writing does when you let it be real.
Most people use writing to reinforce the shape of their business. They write to get clearer. More convincing. More aligned.
But real writing isn’t loyal to your brand. It doesn’t care about your positioning. It’s not interested in helping you scale.
It’s interested in what’s true.
And if what’s true no longer fits what you’re selling,
writing will show you. Gently, or not.
This is why so many avoid it. Not because they don’t have time. But because they know, somewhere quiet and deep, that real writing might burn the whole structure down.
The irony is, that’s often where the business finally begins. Not the thing you built to look like a business. But the thing that actually moves.
If you’re brave enough to let the words do what they want, you might lose what you thought you needed. And you might find what you actually have to give.
