Your Book Has Its Own Plan

Why trying to influence your book's direction might be the only problem.

You might write a book with a plan. Launch strategy, marketing timeline, target audience mapped out. Or maybe none of it, but a certain expectation either way.

The book could very well have completely different ideas.

You expected many downloads and get forty-three downloads plus three conversations that reshape your work entirely. You planned for visibility and the book delivers clarity instead. You wanted thousands of readers and connect with three people who become decade-long collaborators or high-ticket clients.

The book written to establish coaching expertise possibly opens speaking opportunities instead. The healing memoir becomes a bridge to entirely different work. The business book attracts artists, the spiritual book draws entrepreneurs.

We just seem to be doing something. And certain things happen to come after that, though perhaps totally unrelated to what has been done so far.

Your plan might say failure if your expectation didn't meet reality.

The book operates in its own timeline. It works through the single person who needed exactly your words at exactly the right moment. Your book sits for months, then surfaces in a conversation that opens interesting doors. Also with minimal sales, it functions as substance when people want to understand what you're actually about.

Finding out what the book wants to express works. Sticking to what you initially planned doesn't. The book holds information you have yet to access.

The book gave you the beautiful job to simply let it come through you, release it, and find ways to discover what function it wants to fulfill. The book handles the final unfolding, in its own way, in its own time.