Unwriting by Stepping Aside

If AI can write, what is unwriting for?

Where writing is alive, and where it isn’t.

Jan 9 • Youri Hermes

7

2

What I cannot tell them about unwriting

Letting the mystery be the doorway.

Jan 7 • Youri Hermes

6

1

1

December 2025

You're Invited to The Unwriting Café ☕️✍️

The only writing circle where nobody writes and everything gets written.

Dec 29, 2025 • Youri Hermes

1

1

November 2025

The Gathering Space Around Your Book

On recurring spaces for shared exploration.

Nov 19, 2025 • Youri Hermes

2

What Happened at the Unmarketing Game Hall

Including an invitation to the next session on Tuesday.

Nov 13, 2025 • Youri Hermes

5

4

Where Coherence Replaces Consistency

How the brand speaks when you stop trying to design it.

Nov 11, 2025 • Youri Hermes

7

1

Stop Just Doing Stuff

Business tasks without the weight of doing.

Nov 10, 2025 • Youri Hermes

7

The Confusion Is the Business Field

What happens around our book.

Nov 5, 2025 • Youri Hermes

5

1

October 2025

Beyond the Business Map

Introducing the B-3 model for book-based businesses

Oct 23, 2025 • Youri Hermes

5

1

1

How Business Ecosystems Kill Joy

When seeing the whole makes you lose the thread.

Oct 22, 2025 • Youri Hermes

9

4

1

Three Books or Three Anything

On containers and the forces they hold.

Oct 21, 2025 • Youri Hermes

4

1

1

The Pull of Trilogies

On multiple entry points and the movement they allow.

Oct 20, 2025 • Youri Hermes

9