Unwriting by Stepping Aside

Unwriting by Stepping Aside

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The Gathering Space Around Your Book
On recurring spaces for shared exploration.
Nov 19 • 
Youri Hermes
What Happened at the Unmarketing Game Hall
Including an invitation to the next session on Tuesday.
Nov 13 • 
Youri Hermes
Where Coherence Replaces Consistency
How the brand speaks when you stop trying to design it.
Nov 11 • 
Youri Hermes
Stop Just Doing Stuff
Business tasks without the weight of doing.
Nov 10 • 
Youri Hermes
The Confusion Is the Business Field
What happens around our book.
Nov 5 • 
Youri Hermes

October 2025

Beyond the Business Map
Introducing the B-3 model for book-based businesses
Oct 23 • 
Youri Hermes
How Business Ecosystems Kill Joy
When seeing the whole makes you lose the thread.
Oct 22 • 
Youri Hermes
Three Books or Three Anything
On containers and the forces they hold.
Oct 21 • 
Youri Hermes
The Pull of Trilogies
On multiple entry points and the movement they allow.
Oct 20 • 
Youri Hermes
When Two Books Become One
On books that refuse to stay separate.
Oct 19 • 
Youri Hermes
Release Year, Not Release Day
Why the first weeks tell you nothing about whether your book will last.
Oct 15 • 
Youri Hermes
When Your Book Isn't the Sun
Reverse gravity in your business ecosystem.
Oct 14 • 
Youri Hermes
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